Folklore, Fables and Fantasy inspire imagination and creativity, which are important for a child's development. By surrounding children with characters and stories from these genres, parents can help nurture their child's imagination and sense of wonder.

For parents who grew up reading stories, a baby brand inspired by these genres can bring back happy memories and create a sense of nostalgia. This can be a meaningful way to connect with your child and share something that you'll both enjoy. Maybe someday, they'll end up sharing that love with their own little ones.